ActionAid Hellas: enabling change in the midst of a pandemic

An example of the new ActionAid Hellas identity applied.

In March 2020, Greece went into an extended COVID lockdown. During this time, I also began a valuable collaboration; as a brand consultant with the not-for-profit organisation, ActionAid Hellas.

Fast-forward to November, and there exists a strong sense of déjà vu as Greece enters Lockdown 2.0, and I sit in my office to write this article, in which I explain the…