Chiara Aliotta – Medium

Chiara Aliotta

Design the future through the power of storytelling

A new model based on Future Thinking to realise innovative ideas.

13 min readNov 10, 2023

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The Future Narrative Framework: a model inspired by Future Thinking strategies designed by Chiara Aliotta

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Chiara Aliotta

More than a buzzword: how storytelling shapes brands

Learn how to master the fundamentals of storytelling to leverage clients’ brand through compelling visual stories.

7 min readAug 16, 2022

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A girl wearing a t-shirt with the main motive of Smart Interface Design Patterns

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Chiara Aliotta

The future of brands ain’t what it used to be

Why customer experience and a conversation-first approach will determine your brand perception

6 min readJan 7, 2022

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The future of brands ain’t what it used to be

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Chiara Aliotta

ActionAid Hellas: enabling change in the midst of a pandemic

In March 2020, Greece went into an extended COVID lockdown. During this time, I also began a valuable collaboration; as a brand consultant…

10 min readDec 1, 2020

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ActionAid Hellas: enabling change in the midst of a pandemic

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Chiara Aliotta

My 2020 Predictions

On branding, typography and UX design.

6 min readMar 19, 2020

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My 2020 Predictions

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Chiara Aliotta
in
The Startup

A brilliant idea is not enough

4 brand lessons for startups

12 min readDec 3, 2019

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A brilliant idea is not enough

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Chiara Aliotta

The Accessibility, Hierarchy, and Organisation of a book

The design process behind the book, The Power of Digital Policy by Kristina Podnar

7 min readMay 21, 2019

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The Accessibility, Hierarchy, and Organisation of a book

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Chiara Aliotta

Unforgettable Brands

The Basic Principles of Successful Branding.

7 min readNov 26, 2018

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Unforgettable Brands

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Chiara Aliotta
in
ART + marketing

Cheap wine in fancy glasses

How typography evokes emotions and builds stories.

12 min readJul 13, 2016

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Cheap wine in fancy glasses

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Chiara Aliotta

Branding explained: X for Pixpro

Pixpro is a Swedish company based in Stockholm with a strong technology, sales and marketing background delivering marketing automation and…

6 min readApr 10, 2016

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Branding explained: X for Pixpro

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Chiara Aliotta

Chiara Aliotta

Founder and Art Director of Until Sunday. She has many years of experience in brand development. In 2016 she launched her new adventure, The Pattern Tales.

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