An example of the new ActionAid Hellas identity applied.

In March 2020, Greece went into an extended COVID lockdown. During this time, I also began a valuable collaboration; as a brand consultant with the not-for-profit organisation,

Fast-forward to November, and there exists a strong sense of déjà vu as Greece enters Lockdown 2.0, and I sit in my office to write this article, in which I explain the fantastic remote work achieved with ActionAid Hellas’ in-house communication team.

An inward look

is an international not-for-profit organisation, whose humanitarian work spans the globe.

Famous around the world for its child sponsorship programme, which involved individual donors sponsoring a child in…


On branding, typography and UX design.

This article is part of the interview for UX Pin with Katerzyna Kempa.

As you may have seen, so many predictions have been shared on the web for this new year.
Although the general scare caused by the spread of COVID-19, I am still very curious what 2020 will bring to the world of design. So I’m going to share some of my own predictions, for the design topics I love the most: brand, typography and interaction.

Q. Is the UX designer job disappearing? What new titles are going to be trending in job offers?


4 brand lessons for startups

Throughout my career, I have worked for many established companies. Mostly, this work has involved redesigning their brand through a detailed analysis of their current strategies, or tracking their products and users to formulate a better approach to reach a bigger and/or more suitable market.

However, the imagination and consistency needed to develop start-up branding projects require a set of experience, knowledge, flexibility and understanding not comparable to the work I do for established companies.

I have noted that start-ups are usually restricted in both funding and time. Some of them confuse their mission for their vision, while others are…


The design process behind the book, The Power of Digital Policy by Kristina Podnar

The Power of Digital Policy by Kristina Podnar. Designed by Chiara Aliotta, Until Sunday.

For the vast majority of companies and brands, digital policies have become an increasingly important issue — particularly following the introduction of the long-dreaded GDPR regulation in Europe. Panic has also been spread by news reports of critical data breaches committed by high-profile companies including Facebook and Linkedin.

Kristina Podnar is a successful digital consultant, who completed her first book, The Power of Digital Policy, in 2018.

She has been involved in digital policy for many years, working as a consultant for diverse companies and organisations…


The Basic Principles of Successful Branding.

This blog post is inspired by my live session at the on Thursday 6th September 2018.

What is a Brand?

For the past 7 years, I have been helping established companies and startups define their brand. During our first meeting, I always ask one important question, ‘what is a brand?’.

I receive a variety of confused looks and answers. A logo, a corporate identity system, a product, a brandmark. I say that a brand incorporates all these things and more.

My definition of ‘brand’ is the following: A brand is an emotional connection you are able to establish with your…


How typography evokes emotions and builds stories.

Note: this post is part of the talk I gave at the in Thessaloniki
on July 9th, 2016.

“Did you ever wonder why cheap wine tastes better in fancy glasses?”
Donald Norman

As a cognitive engineer, Donald Norman explains how aesthetically beautiful objects enable us to work better. Beautiful objects make us feel good, smarter and productive. This is true even for typefaces.

Unwittingly, typography has a great impact on how we act, interact and relate to objects. It can set the mood, influence decisions and be used to tell stories. You can even perceive personality through typography.
This…


is a Swedish company based in Stockholm with a strong technology, sales and marketing background delivering marketing automation and creating custom portal solutions for their clients. The company has recently undergone big changes and has begun new — and quite successful — international partnerships.

Today Pixpro is one of the leading companies with expertise in management consulting based on lifecycle marketing; the kind that truly transforms businesses.


Note: this post is part of the talk I gave at the
on January 28th, 2016.

2016 is here. It is a fact!
For many designers the New Year is the time to predict what the trends on the web will be. I read these “design forecasts” with curiosity.
To my surprise (and sometimes disappointment) I find that almost nothing will change.

In my opinion it is difficult see how things evolve unless you look at them from a proper distance. The passing of a year is not enough to analyse how the web will change. …

Chiara Aliotta

Founder and Art Director of Until Sunday. She has many years of experience in brand development. In 2016 she launched her new adventure, The Pattern Tales.

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