Why customer experience and a conversation-first approach will determine your brand perception — COVID-19 was (and still is) a social game-changer: it threatens human interaction, it jeopardizes our lives through instilling fear, it strikes at the heart of what makes us human. Hugging, kissing, and shaking hands are, for many of us, a nostalgic memory. …

In March 2020, Greece went into an extended COVID lockdown. During this time, I also began a valuable collaboration; as a brand consultant with the not-for-profit organisation, ActionAid Hellas. Fast-forward to November, and there exists a strong sense of déjà vu as Greece enters Lockdown 2.0, and I sit in…

On branding, typography and UX design. This article is part of the interview for UX Pin with Katerzyna Kempa. As you may have seen, so many predictions have been shared on the web for this new year. Although the general scare caused by the spread of COVID-19, I am still very…

4 brand lessons for startups — Throughout my career, I have worked for many established companies. Mostly, this work has involved redesigning their brand through a detailed analysis of their current strategies, or tracking their products and users to formulate a better approach to reach a bigger and/or more suitable market. However, the imagination and consistency…

The design process behind the book, The Power of Digital Policy by Kristina Podnar For the vast majority of companies and brands, digital policies have become an increasingly important issue — particularly following the introduction of the long-dreaded GDPR regulation in Europe. …

The Basic Principles of Successful Branding. — This blog post is inspired by my live session at the Inner Circle Expert Session on Thursday 6th September 2018. For the past 7 years, I have been helping established companies and startups define their brand. During our first meeting, I always ask one important question, ‘what is a brand?’. …

How typography evokes emotions and builds stories. — Note: this post is part of the talk I gave at the ICTV Conference in Thessaloniki on July 9th, 2016. “Did you ever wonder why cheap wine tastes better in fancy glasses?” Donald Norman As a cognitive engineer, Donald Norman explains how aesthetically beautiful objects enable us to work better…